We dress women according to our idea of elegance: which is a mix of personality, femininity and naturalness. Beauty is, first of all, a state of mind. A bright look, a contagious smile, kind words. The dress must enhance the personality and sometimes it reveals it. It must be a sincere expression of one’s identity, not a disguise.

If we are not kind and not polite, no dress, not even the most expensive, can make us truly elegant.

That’s our fashion philosophy.

Take a look at our Woman Special Guest!

Ten suggestion to be chic

“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.” —Iris Apfel

Maria Cristina Codecasa Conti for Montenapoleone 3 by Farioli

This is the first collection designed by Maria Cristina. The collection was designed for the brand Montenapoleone 3 by Farioli. Thanks to Vianella Farioli, we learned how to make a dress, how to choose the right fabrics, how to work with seamstresses and pattern makers and, most of all, how to satisfy customers’ wishes with elegance.

“The dress must follow the body of a woman, not the body following the shape of the dress.” —Hubert de Givenchy


Ph Floriana Mantovani
Ph Floriana Mantovani

“Being well dressed hasn’t much to do with having good clothes. It’s a question of good balance and good common sense.” —Oscar de la Renta